Integrated real estate solutions and consulting
At ROOF, we offer real estate solutions that help landowners, investors and organisations looking to develop their assets understand the opportunities and make clearer decisions, from studying the site and feasibility through to developing the real estate product and managing the stages of execution.
Real estate consulting
Our services
We combine our knowledge of the Riyadh market with our experience in developing real estate projects to offer solutions built on understanding the site, studying market needs and assessing feasibility, leading to well-considered decisions and real estate products that can be delivered.
Real estate feasibility studies
The question
Is this project worth building, and in what form?
We study land and real estate development opportunities by examining the site, analysing the market, understanding demand and identifying the right uses and products, to reach a clear view of the project’s potential and feasibility.
Our cost figures do not come from a general index. They come from a developer’s experience across 137,444 m² of built-up area.
Real estate advisory
The question
How should I invest my capital, and in what kind of property?
We provide real estate advice built on practical experience in the Riyadh market, helping landowners and investors study the opportunities and options available and make clearer decisions before starting development.
Real estate product development
The question
Which real estate product best suits my land and the market?
We help turn real estate opportunities into well-studied products that suit the site and the market’s needs, from defining the idea and the best use to developing the project’s overall concept.
Property management
The question
How does my property hold its value and income after I buy it?
We offer property management solutions that help organise operations, track performance and preserve the asset’s value over the long term.
Who we serve
Our solutions are designed for landowners, investors, asset owners, and organisations and companies looking for a specialist partner in real estate development.
Landowners
Investors
Asset owners
Organisations and companies
From the first meeting to your decision
How we work: five stages
- 01
Understanding the site
We start by studying the asset’s site, its characteristics and surroundings, to understand the opportunities and constraints that shape the development decision.
What you receive
A scope proposal with price and timeline
- 02
Market study
We analyse the market, demand and the real estate products available, to identify the opportunities that match the area’s needs.
What you receive
A market summary
- 03
Feasibility assessment
We connect the site’s potential with market data and economic considerations, to reach a clear view of the project’s feasibility.
What you receive
A detailed financial model
- 04
Developing the solution
We turn the study’s findings into a clear direction for the real estate product, suited to the site, the market and the target audience.
What you receive
A report and a review session
- 05
Follow-up and execution
We stay with the project according to the scope of work, and follow the stages needed to go from the idea to a complete real estate product.
What you receive
A later review
Why ROOF?
Our expertise doesn’t start at construction, but with the decisions that come before it.
At ROOF, we see a real estate project as one integrated system: it starts with the site and the market and extends to the idea, the design and the execution, to develop well-studied real estate products that suit the city’s needs and add real value to the asset.
Leadership that knows the market
Who stands behind the advice
As the real estate sector undergoes a qualitative transformation that is making it a key pillar of the economy and a driver of sustainable development, we seek to be an active partner in shaping the urban future.
We do so through pioneering projects that reflect the highest standards of quality and draw their values from the authenticity of our national vision, building residential environments that inspire individuals and enrich communities.
Our work
Three feasibility decisions, with their numbers
Every project we have developed began with a feasibility decision: how many units, what sizes, and from what price. Here are three, with figures from their published unit schedules, from residential floors to villas starting at SAR 5,380,000.
Roof Residence
Al MurujAl Muruj · Floors
42 Units · 144–277 m² · 2–3 Bedrooms · From SAR 1,440,000
The challenge
Al Muruj combines a quiet residential character with the activity around it. The question was how one residential building could serve more than one size of household without losing its identity.
What we did
We laid the project out as 42 units of two to three bedrooms, sized between 144 and 277 m². The largest is close to double the smallest, so households of more than one size each find their option in the same building.
The result
A published unit schedule listing each unit’s floor, size and price, starting from SAR 1,440,000. So far, 11 of the 42 units have been booked or sold.
Source: ROOF unit schedules on roof.com.sa, read 12 September 2026
What it means for you: The range of sizes is a feasibility decision in its own right, and one of the first things we study in yours.
Levels Elite
Umm Al Hamam West · Villas
24 Units · 300–513 m² · 4 Bedrooms · From SAR 5,380,000
The challenge
In the luxury property market, a buyer pays first for privacy and space. The question was what amount of space is worth a price above five million riyals.
What we did
We planned 24 villas between 300 and 513 m², built around privacy and the generous space a family needs. The smallest villa is more than double the smallest unit at Al Muruj.
The result
A published unit schedule starting from SAR 5,380,000. So far, 8 of the 24 units have been booked or sold.
Source: ROOF unit schedules on roof.com.sa, read 12 September 2026
What it means for you: A high price needs space to match it, not just a location. That is what we test in your financial model.
Roof Residence
Al WurudAl Wurud · Floors
12 Units · 114–284 m² · 3–5 Bedrooms · From SAR 1,810,000
The challenge
A small project. When there are only a few units, every decision in the mix affects the whole project, and there is no room for a unit that does not find its buyer.
What we did
We kept it to 12 residential floors of three to five bedrooms, between 114 and 284 m², giving the privacy of a standalone home inside an integrated residential building.
The result
A published schedule of twelve units starting from SAR 1,810,000. So far, 11 of the 12 units have been booked or sold.
Source: ROOF unit schedules on roof.com.sa, read 12 September 2026
What it means for you: A small project does not need a simpler study; it needs a more precise one.
Partners in success
Cost and timeline
What sets the cost of each service
Every scope is different, so the final price is set in the proposal we send you. This is what sets the cost and timeline of each service.
Feasibility study
What you receive
A report covering all four areas, a financial model and a recommendation
What sets the cost and timeline
Asset type · number of units · availability of district data · depth of the technical study
Real estate advisory
What you receive
A comparison of the options, and a recommendation
What sets the cost and timeline
Number of options · price band · asset type
Property management
What you receive
Running the property, and a periodic report
What sets the cost and timeline
Number of units · number of districts · agreed maintenance scope
The final price and timeline are set in a scope proposal you receive after the first session, before any commitment.
Frequently asked questions
What is a real estate feasibility study, and what does it include?
It is a report that answers, before you commit money, whether the project will earn a return that justifies its cost and risk. It covers four areas: market, technical, financial and regulatory. It ends with a clear recommendation: build, adjust, or do not build.
How much does a feasibility study cost in Saudi Arabia?
There is no fixed price, because the cost follows the scope. Four factors set it: the asset type, the size of the project and its number of units, the availability of reliable data on the district, and the depth of the technical study. At Roof we define the scope in a first session, then send a proposal with price and timeline before any commitment.
How long does a feasibility study take?
The timeline follows the size of the project and the availability of data; a study of a single residential plot is shorter than one for a mixed-use development. We fix the timeline in the scope proposal, with a date for each deliverable.
What is the difference between a real estate consultant and a broker?
A broker works after the decision, finding a buyer or seller and earning a commission when the deal closes. A real estate consultant works before it, analysing whether you should buy at all, where and at what price, and handing you a detailed report. The broker’s interest is that the deal goes through; the consultant’s is that your decision is right.
What is the difference between brokerage and ongoing management?
Brokerage ends when the sale or lease is signed. Property management starts there and continues: collecting rent, following up maintenance, renewing contracts, and reporting to the owner on occupancy and expenses. Brokerage is a single transaction; management is an ongoing relationship, measured by its reports.
How do I get started with Roof?
Start with one simple step: contact us on WhatsApp at +966 55 893 3630 or on our unified number, 920006424. One of our consultants will get in touch to understand your needs and identify the right service for you, then send you a clear proposal with scope, price and timeline.
Do you have land or a property asset, and are you looking for the next step?
Whether you own land in Riyadh, are looking for the best use of a property asset, or need a feasibility study for a potential project, the ROOF team can help you study the opportunity and define the best path to develop it. Get in touch with the ROOF team.
ROOF Real Estate Development · Al Arid, Riyadh
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